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HNI / super-angel · Curated list

SRT Sports Management (Tendulkar family office)

Mumbai, Maharashtra

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Contact on file — shared on accepted request

At a glance

City: Mumbai, Maharashtra
HQ / office: Mumbai, Maharashtra
Corpus (as reported): No public AUM; Tendulkar personal net worth media-estimated ~US$170–200M / Rs 1,250–1,600 cr (2024–25, unaudited)
Website: sachintendulkar.com

About

SRT Sports Management Pvt Ltd, co-founded by Sachin and Dr Anjali Tendulkar, exclusively manages all of Tendulkar's commercial engagements, endorsements, investments and the Sachin Tendulkar Foundation (director Sara Tendulkar). The office's investment record spans consumer JVs (True Blue, SRT10), gaming/digital (Smaaash, JetSynthesys), mobility (Spinny) and manufacturing (Azad Engineering pre-IPO, RRP Electronics semiconductors).

Investment focus

Strategic minority stakes: growth-stage and pre-IPO, plus own-brand JVs; usually paired with Tendulkar brand association · Sports & gaming/entertainment, consumer brands & athleisure, mobility, precision manufacturing/semiconductors, travel, digital/edtech

Cheque size

Roughly Rs 5–25 cr strategic cheques (e.g. Rs 5 cr pre-IPO in Azad Engineering, Mar 2023 — grew ~15x by Jun 2024); amounts often undisclosed

As compiled from public sources — verify with the investor.

SEBI registration

Not a SEBI AIF / offshore

Notable portfolio

Smaaash Entertainment (2013, ~18%); Musafir.com (7.5%, exited 2017); Smartron (2016); Spinny (2021, investor + brand ambassador); JetSynthesys (2021); Azad Engineering (Rs 5 cr pre-IPO, 2023); RRP Electronics (strategic investor, 2024, Navi Mumbai OSAT/semiconductor); True Blue (apparel JV with Arvind Fashions, 2016) / SRT10 Athleisure (2024)

Team & organisation

Sachin & Anjali Tendulkar (Anjali Tendulkar Director & Co-Founder; VPs Athul Pillai and Venkataraman R)

Manufacturing bets (Azad Engineering aerospace components, RRP Electronics semiconductors) align with UP's defence corridor and electronics ambitions; SRT10 athleisure explicitly targets Tier-2/3 India, UP's core market. Highest-credibility celebrity office in India for a state-level sports/startup partnership.

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Frequently asked

What does SRT Sports Management (Tendulkar family office) invest in?: Strategic minority stakes: growth-stage and pre-IPO, plus own-brand JVs; usually paired with Tendulkar brand association · Sports & gaming/entertainment, consumer brands & athleisure, mobility, precision manufacturing/semiconductors, travel, digital/edtech
What cheque size does SRT Sports Management (Tendulkar family office) write?: As compiled from public sources: Roughly Rs 5–25 cr strategic cheques (e.g. Rs 5 cr pre-IPO in Azad Engineering, Mar 2023 — grew ~15x by Jun 2024); amounts often undisclosed
How do I pitch SRT Sports Management (Tendulkar family office) through iHub India?: Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.

About this record

⚑ None material. Early portfolio bet Smaaash Entertainment entered NCLT insolvency proceedings (2022) post-Covid; office itself active and professionally staffed.

Compiled from public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.

Sources: https://sachintendulkar.com; https://sachintendulkar.com/management/; https://www.businesstoday.in/markets/company-stock/story/multibagger-stock-sachin-tendulkar-makes-15x-as-azad-engineering-shares-soar-280-in-six-months-433830-2024-06-19