VC fund (Cat II) · SEBI registry
Spring Marketing Capital Fund
Growth (Series C+) · Fintech · Mumbai
At a glance
About
India-based 'marketing capital' venture firm (Category II AIF) founded in 2019 by Arun Iyer, Vineet Gupta and Raja Ganapathy. Combines equity capital with hands-on brand-building/marketing support for consumer-facing companies that have or are approaching product-market fit.
Investment focus
Early- and growth-stage equity in consumer-facing businesses (consumer goods, fintech/financial services, healthcare, technology) where brand is a key growth lever; ~INR 7-15 Cr (Spring Fund) and INR 5-10 Cr (Early Spring Fund) per company
Cheque size
INR 7-15 Cr per company (Spring Fund); INR 5-10 Cr per company (Early Spring Fund), with follow-on
As compiled from public sources — verify with the investor.
SEBI registration
SEBI AIF Category II — reported as “Cat II”
- IN/AIF2/19-20/0759
- IN/AIF2/25-26/1849
SIDBI Fund of Funds
None found (anchor LPs are private: Verlinvest SA for Spring Fund, Godrej Consumer Products Ltd for Early Spring Fund; no SIDBI/government LP evidence)
Notable portfolio
Mosaic Wellness; Juicy Chemistry; Jar; Niyo Global; Leverage Edu; GIVA; HyugaLife; Eat Better Co
Team & organisation
3 founding partners (Raja Ganapathy, Vineet Gupta, Arun Iyer) plus ~7 investment professionals (Head of Investments + portfolio/investment associates)
Multi-fund manager running two SEBI-registered Category II AIFs: Spring Marketing Capital Fund ('Spring Fund') and 'Early Spring Fund'; skin-in-the-game marketing-capital model.
Connect through iHub India
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Frequently asked
- What does Spring Marketing Capital Fund invest in?
- Early- and growth-stage equity in consumer-facing businesses (consumer goods, fintech/financial services, healthcare, technology) where brand is a key growth lever; ~INR 7-15 Cr (Spring Fund) and INR 5-10 Cr (Early Spring Fund) per company
- What cheque size does Spring Marketing Capital Fund write?
- As compiled from public sources: INR 7-15 Cr per company (Spring Fund); INR 5-10 Cr per company (Early Spring Fund), with follow-on
- How do I pitch Spring Marketing Capital Fund through iHub India?
- Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.
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About this record
Compiled from SEBI registrations and public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.
Sources: https://www.springmarketingcapital.com/the-fund; https://www.springmarketingcapital.com/our-team