Venture debt / Private credit · SEBI registry
Karnation
Debt / Venture debt · Private credit / Debt · Bengaluru
At a glance
- Stage focus
- Debt / Venture debt
- Primary sector
- Private credit / Debt
- City
- Bengaluru
- HQ / office
- Bangalore, Karnataka
- Fund registered
- 2021
- Investments on record
- 4
- Website
- klub.ai
- Profile ↗
About
Karnation is a Category II AIF trust associated with Klub (Ken Capital Technologies Pte Ltd / klubworks), India's largest revenue-based financing platform that provides non-dilutive growth capital to consumer and digital brands. The klubworks.com domain now redirects to its live site klub.ai.
Investment focus
Growth/late-stage revenue-based financing (non-dilutive debt) to digital businesses across D2C, e-commerce, SaaS, edtech
Cheque size
INR 5 lakh to INR 5 Cr per consumer brand (revenue-based financing; tenure 3-18 months); growth capital range cited up to INR 30 Cr
As compiled from public sources — verify with the investor.
SEBI registration
SEBI AIF Category II — reported as “Cat II”
- IN/AIF2/21-22/0951
SIDBI Fund of Funds
None found — no evidence of SIDBI FFS/govt LP backing for Klub/Karnation found
Notable portfolio
Bewakoof; SMOOR; Gourmet Garden; The New Shop
Team & organisation
Not disclosed on site; founded by Anurakt Jain (CEO) & Ishita Verma (COO)
Category II AIF / SEBI-registered debt fund (revenue-based financing) under the Klub platform (klub.ai / klubworks.com); 'Karnation' is the SEBI AIF scheme/trust name; operated by Klub (Klub Capital Technologies); Bengaluru HQ; also runs an ADGM-licensed credit fund in the UAE
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Frequently asked
- What does Karnation invest in?
- Growth/late-stage revenue-based financing (non-dilutive debt) to digital businesses across D2C, e-commerce, SaaS, edtech
- What cheque size does Karnation write?
- As compiled from public sources: INR 5 lakh to INR 5 Cr per consumer brand (revenue-based financing; tenure 3-18 months); growth capital range cited up to INR 30 Cr
- How do I pitch Karnation through iHub India?
- Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.
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About this record
- ⚑ debt (revenue-based financing, not equity startup VC)
Compiled from SEBI registrations and public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.
Sources: https://klubworks.com/; https://in.linkedin.com/company/klubworks