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VC fund (Cat I) · Curated list

Fluid Ventures

Multi-stage · Food & FMCG (D2C) · Gurugram

At a glance

Stage focus
Multi-stage
Primary sector
Food & FMCG (D2C)
HQ / office
Gurugram, Haryana, India. Address reported as "3011, Lower Ground Floor, Sector-46, DLF QE, Gurugram, Haryana 122002" — corroborated across multiple third-party aggregators (superscout and search summaries) but NOT confirmed on the firm's own (currently-down) official site. LinkedIn lists the broader Gurugram 122010 pincode. Treat the precise street address as reported-but-unconfirmed pending the official site or SEBI/MCA records.
Fund registered
2019
Investments on record
29
Corpus (as reported)
Debut fund closed at INR 50 Cr (~$6–6.5M); final close 2022 (first close June 2021), initial target INR 45 Cr with green-shoe taken up. 35+ LPs (HNI CXOs and founders; ~80% first-time AIF investors).
Website
fluidvc.in
LinkedIn
Profile ↗

About

Fluid Ventures is a Gurugram-based, SEBI-registered Alternative Investment Fund (Category-I VCF) founded in 2020 that invests in early- to growth-stage direct-to-consumer (D2C) consumer brands in India. Its debut fund closed at INR 50 Cr in 2022, deploying ~INR 1.5–3 Cr tickets across roughly 29 companies. Co-founders include Amit Singal (Co-founder/CEO, Founding/General Partner) and Dhianu Das; Manish Aggarwal is also cited among the team. Portfolio company Bummer and the WallMantra investment/exit were independently confirmed in this verification.

Investment focus

Stage: Seed / Pre-Series A / Series A (early- to growth-stage), ticket ~INR 1.5–3 Cr with follow-on reserves. Sector: Direct-to-Consumer (D2C) consumer brands — food & beverages, beauty, personal care, lifestyle, home products ("D2C 2.0").

Cheque size

INR 1-3 Cr (up to ~INR 4 Cr per LinkedIn), seed/pre-Series A/Series A

As compiled from public sources — verify with the investor.

SEBI registration

SEBI AIF Category I — Venture capital — reported as “Seed / early-stage micro-VC (SEBI AIF Category-I VCF) / Cat I

  • IN/AIF1/19-20/0780

SIDBI Fund of Funds

None found

Notable portfolio

Fabriclore; Shumee Toys; Eske Paris; Bummer (confirmed: Fluid Ventures investor since Dec 2022; participated in Mar 2024 Rs 9.25 Cr round); Raskik; Masterchow; Koparo; WallMantra (Rs 2 Cr seed from Fluid Ventures; acquired by Sitesurface, Jan 2024)

Team & organisation

~9 (LinkedIn 2-10 band); Founding Partner Amit Singal; partners incl. Manish Aggarwal, Pranay Mathur, Roshan Abbas, Rakhee Singal

Partnership-managed SEBI AIF Category-I VCF (D2C focus); single debut fund (founded 2020), Gurugram

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Frequently asked

What does Fluid Ventures invest in?
Stage: Seed / Pre-Series A / Series A (early- to growth-stage), ticket ~INR 1.5–3 Cr with follow-on reserves. Sector: Direct-to-Consumer (D2C) consumer brands — food & beverages, beauty, personal care, lifestyle, home products ("D2C 2.0").
What cheque size does Fluid Ventures write?
As compiled from public sources: INR 1-3 Cr (up to ~INR 4 Cr per LinkedIn), seed/pre-Series A/Series A
How do I pitch Fluid Ventures through iHub India?
Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.

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About this record

  • PRIVATE firm — no government/DFI/public-university linkage detected (clean). CAUTION: official website fluidvc.in returned HTTP 526 (Cloudflare origin error) on EVERY path via both WebFetch and curl, confirmed twice — site is currently DOWN/misconfigured, so no field could be verified at the source. The domain IS the genuine firm's (Google indexes /, /team/, /portfolio/ with matching content) — not parked, for-sale, or a look-alike. Email "[contact on file]" appears ONLY in third-party aggregators (superscout etc.) and could NOT be confirmed on the live official site — do NOT use; RocketReach/ZoomInfo "m***@fluidvc.in" patterns are scraper guesses — do NOT use. Name-collision note: "Fluid Ventures" is also used by unrelated entities abroad (e.g., a US/crypto investor) — the India D2C fund is the correct match here. Distinct from registered LLP "Fluidventures Partners LLP" on ZaubaCorp (likely the management/legal entity) — verify the exact legal name before any official correspondence.

Compiled from SEBI registrations and public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.

Sources: https://in.linkedin.com/company/fluid-ventures; https://fluidvc.in/