What cheque size does Early Spring Fund write?

As compiled from public sources: INR 5-20 Cr

How do I pitch Early Spring Fund through iHub India?

Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.

VC fund (Cat II) · SEBI registry

Early Spring Fund

Multi-stage · Food & FMCG (D2C) · Bengaluru

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Contact on file — shared on accepted request

At a glance

Stage focus: Multi-stage
Primary sector: Food & FMCG (D2C)
City: Bengaluru
HQ / office: Mumbai, Maharashtra (Worli) — registered office; firm also operates from Bengaluru
Fund registered: 2022
Investments on record: 18
Corpus (as reported): ~INR 300 crore (Early Spring Fund, launched May 2023, anchored by Godrej Consumer Products); firm's earlier growth fund ~INR 150 crore
Website: www.springmarketingcapital.com
LinkedIn: Profile ↗

About

Early Spring Fund is the early-stage AIF of Spring Marketing Capital, a consumer-focused investment firm founded in 2019 by Raja Ganapathy (ex-Sequoia CMO), Vineet Gupta and Arun Iyer. It backs early-stage consumer/D2C brands, combining capital with hands-on brand-marketing support ('Marketing Capital, not Venture Capital').

Investment focus

Early-stage consumer VC (pre-product-market-fit; ideation/seed/early growth). Sectors: home, personal care, health & wellness and other consumer-facing/D2C brands. Invests ~INR 5–10 crore per company with a 'brand-first / marketing capital' model (provides in-house brand marketing team alongside capital).

Cheque size

INR 5-20 Cr

As compiled from public sources — verify with the investor.

SEBI registration

SEBI AIF Category II — reported as “Cat II”

IN/AIF2/22-23/1132

SIDBI Fund of Funds

On the SIDBI FFS list

Funds: Early Spring Fund

Yes — on official SIDBI FFS supported-AIF list (Early Spring Fund)

Notable portfolio

SkinInspired; SKINQ; Cookd; Eat Better Co; Cava Athleisure; HyugaLife; Floryo

Team & organisation

3 founding partners (Raja Ganapathy, Vineet Gupta, Arun Iyer) + Head of Investments (Kaushik Dasgupta); small team

Manager Spring Marketing Capital runs two SEBI-registered Category II AIFs (Spring Fund and Early Spring Fund) — multi-fund 'marketing capital' platform investing in early-stage D2C brands. Also on Instagram (instagram.com/springatwork).

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Frequently asked

What does Early Spring Fund invest in?: Early-stage consumer VC (pre-product-market-fit; ideation/seed/early growth). Sectors: home, personal care, health & wellness and other consumer-facing/D2C brands. Invests ~INR 5–10 crore per company with a 'brand-first / marketing capital' model (provides in-house brand marketing team alongside capital).
What cheque size does Early Spring Fund write?: As compiled from public sources: INR 5-20 Cr
How do I pitch Early Spring Fund through iHub India?: Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.

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About this record

Compiled from SEBI registrations and public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.

Sources: https://www.springmarketingcapital.com; https://www.springmarketingcapital.com/the-fund