VC fund (Cat II) · Curated list
DSG Consumer Partners
Growth (Series C+) · Food & FMCG (D2C) · Mumbai
At a glance
- Stage focus
- Growth (Series C+)
- Primary sector
- Food & FMCG (D2C)
- City
- Mumbai
- HQ / office
- Singapore HQ: DSGCP Mgt Pte. Ltd., 163 Penang Road #08-03, Winsland House II, Singapore 238463 (tel +65 65116888). India office: c/o Everstone Capital Advisors, 16th floor, Tower 2A, One World Centre, Mumbai 400013 (tel 022 40436114). Both addresses confirmed on the firm's official contact page.
- Fund registered
- 2025
- Investments on record
- 100
- Corpus (as reported)
- $300M+ AUM per the firm's own about page (confirmed on dsgcp.com). Third-party trackers (Tracxn) report ~$350M. Fund IV closed at ~$114M (Sept 2023, confirmed via DSGCP and DealStreetAsia); Fund III closed at ~$65M.
- Website
- dsgcp.com
- Profile ↗
About
DSG Consumer Partners (DSGCP) is a private consumer-focused venture capital / growth equity firm founded in 2012 by Deepak I. Shahdadpuri, billed as India and Southeast Asia's first dedicated consumer VC. It positions as "Day 1 Partners," typically writing the first institutional cheque (up to ~$5M, sometimes pre-incorporation) into early-stage insurgent consumer brands across food & beverage, beauty, wellness, pet care and hospitality. Leadership: Deepak Shahdadpuri (Managing Director & Founder), Hariharan Premkumar (MD & Head of India), and Sameer Mehta (MD & Head of Southeast Asia). HQ in Singapore (DSGCP Mgt Pte. Ltd.) with an India office in Mumbai.
Investment focus
Early-to-growth stage consumer brands ("Day 1 Partners," often first institutional cheque, up to ~$5M, will invest pre-incorporation). Themes per the firm's own site: Looking & Feeling Good, Healthy Living & Longevity, Premiumization, Quick & Convenient, New Family Unit, Unorganized to Organized, Experiential Living, Better for You/Better for the Planet. Practically: food & beverage, beauty/personal care, wellness, pet care, hospitality/experiential, sustainability. Geography: India and Southeast Asia.
Cheque size
Initial ~USD 100K-1M; up to ~USD 1-5M deployed per company over the investment lifecycle
As compiled from public sources — verify with the investor.
SEBI registration
SEBI AIF Category II — reported as “Consumer / D2C venture capital & growth equity / Cat II”
- IN/AIF2/25-26/2058
SIDBI Fund of Funds
None found
Notable portfolio
Epigamia (Drums Food International); Veeba Foods; OYO Rooms; Sula Vineyards; Supertails; Chai Point; Farmley; KNYA
Team & organisation
~16 people; leadership: Deepak Shahdadpuri (MD & Founder), Hariharan Premkumar (MD & Head of India), Sameer Mehta (MD & Head of SE Asia); ~2 Principals in India
Offshore-domiciled consumer VC — manager DSGCP Mgt Pte. Ltd. (Singapore HQ); multi-fund, latest Fund IV a Singapore-domiciled VCC (DSG Consumer Partners VCC); India investment presence (not a SEBI India-domiciled AIF per available info)
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Frequently asked
- What does DSG Consumer Partners invest in?
- Early-to-growth stage consumer brands ("Day 1 Partners," often first institutional cheque, up to ~$5M, will invest pre-incorporation). Themes per the firm's own site: Looking & Feeling Good, Healthy Living & Longevity, Premiumization, Quick & Convenient, New Family Unit, Unorganized to Organized, Experiential Living, Better for You/Better for the Planet. Practically: food & beverage, beauty/personal care, wellness, pet care, hospitality/experiential, sustainability. Geography: India and Southeast Asia.
- What cheque size does DSG Consumer Partners write?
- As compiled from public sources: Initial ~USD 100K-1M; up to ~USD 1-5M deployed per company over the investment lifecycle
- How do I pitch DSG Consumer Partners through iHub India?
- Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.
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About this record
- ⚑ HQ outside India (registered/managed from Singapore — DSGCP Mgt Pte. Ltd.; India operations run via Mumbai office, co-located with Everstone Capital Advisors). Private sector-specialist VC, not a government/DFI/university vehicle. No fraud, rebrand, or name-collision concerns found. Only on-site email is the media-relations inbox; deal flow routed via the "Pitch to Us" form. Any personal partner emails on RocketReach/Lusha-type sites were NOT used.
Compiled from SEBI registrations and public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.
Sources: https://www.dsgcp.com/; https://inc42.com/buzz/dsg-consumer-partners-vc-fund/