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2am VC

Pre-seed / Idea · Consumer Internet & Marketplaces · Bengaluru

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Contact on file — shared on accepted request

At a glance

Stage focus: Pre-seed / Idea
Primary sector: Consumer Internet & Marketplaces
City: Bengaluru
HQ / office: Mumbai, India (HQ); additional offices in Bengaluru, Delhi NCR (India) and Los Angeles / Silicon Valley (USA). No specific street address published on the official site.
Fund registered: 2021
Investments on record: 59
Corpus (as reported): Fund I: USD 10 million (firm established 2021), backed ~47 startups. Fund II launched March 2025 (target up to ~30 startups, pre-seed/seed; 60:40 initial-vs-follow-on allocation; total fund size not publicly disclosed).
Website: 2amvc.com
LinkedIn: Profile ↗

About

2am VC is an India-focused, Gen Z–centric early-stage (pre-seed/seed) micro-VC established in 2021 by Hershel Mehta (of Mumbai family office Mehta Ventures) and Brendan Rogers (co-founder of US petcare startup Wag! / Wag Labs). Fund I was a USD 10M vehicle that backed ~47 startups including NEWME, Apnamart, Bimaplan and Karbon Card; Fund II was launched in March 2025 targeting pre-seed/seed deals in consumer tech, fintech, F&B, AI and global SaaS, aiming to back up to ~30 startups. The firm operates across Mumbai, Bengaluru, Delhi NCR and Los Angeles and invests via SAFE/iSafe, convertible notes and priced rounds, leading more than half of its deals. The official site states 59+ portfolio companies; its public /portfolio page lists ~44 active names.

Investment focus

Pre-seed to seed, India-only ("Gen Z–centric", sector-agnostic). Stated Fund II focus areas: consumer tech, fintech, food & beverage, AI, and global SaaS.

Cheque size

Pre-seed to seed; ~USD 100K-1M initial cheques (instruments: iSafe, SAFE, convertible notes, priced rounds); 60% initial / 40% follow-on

As compiled from public sources — verify with the investor.

SEBI registration

Registration category not stated — reported as “Seed / micro-VC (early-stage)”

SIDBI Fund of Funds

None found

Notable portfolio

NEWME; Apnamart (Apna Mart); Bimaplan; Karbon Card; Anahad; Spare8; Doosra; Firstclub

Team & organisation

Founder-led small team; co-founders/GPs Hershel Mehta and Brendan Rogers

Early-stage 'India Only', Gen-Z-centric, sector-agnostic seed/micro-VC; HQ Mumbai with Bengaluru, Delhi NCR and Los Angeles offices; multi-fund (Fund I & II)

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Frequently asked

What does 2am VC invest in?: Pre-seed to seed, India-only ("Gen Z–centric", sector-agnostic). Stated Fund II focus areas: consumer tech, fintech, food & beverage, AI, and global SaaS.
What cheque size does 2am VC write?: As compiled from public sources: Pre-seed to seed; ~USD 100K-1M initial cheques (instruments: iSafe, SAFE, convertible notes, priced rounds); 60% initial / 40% follow-on
How do I pitch 2am VC through iHub India?: Create a free startup account, open a funding round, and send a structured pitch from this profile. If the investor accepts, contact details are shared and the conversation moves into a tracked deal room.

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About this record

⚑ Private VC, clean. Cross-border structure: one founding GP (Brendan Rogers) is US-based and the firm maintains a US presence (Los Angeles / Silicon Valley) alongside India offices — but it is a private, India-only early-stage venture fund, NOT a government/DFI/university vehicle. Minor data point: track_record originally stated "~54" portfolio companies; the official site says 59+ while its public portfolio page enumerates ~44 active names (figures vary by source/date).

Compiled from public sources as of 2026-07. iHub India lists investors neutrally and does not endorse, rank, or verify investment terms — confirm all details directly with the investor before transacting.

Sources: https://2amvc.com; https://www.linkedin.com/company/2-a-m-ventures